from House of Naked

Five catalysts of a healthy IMC process

06.23.09 | Permalink | 1 Comment

If integrated marketing communications (IMC) is really about process, then here are some thoughts on how to catalyze that process.

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from House of Naked

There is a better way: Talent encouraged, not institutionalized

06.17.09 | Permalink | Comment?

Learning from the structure of the Iowa Writer’s Workshop, which believes that “writing cannot be taught but that writers can be encouraged.”

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from House of Naked

sexy is the process

06.03.09 | Permalink | Comment?

To worship the “Big Idea” exclusively is short-sighted. Integrated marketing communications (IMC) is really about process.

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sebastian

pictures of sebastian’s first days

05.12.09 | Permalink | 2 Comments

Pictures from the from the first few day’s of Sebastian’s life:

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sebastian

well wishes for sebastian’s birth

05.12.09 | Permalink | 1 Comment

We’ve been overwhelmed — in the best sense — with well wishes from all over the world. Screen shots of a small selection from Twitter and Facebook:

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from House of Naked

There is a better way: The brand honesty test

05.06.09 | Permalink | 1 Comment

Using the Turing test for marketing communications is becoming necessary, but it’s a red herring. A proposal for a test for brand honesty.

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lucy

lucy’s third birthday party

05.04.09 | Permalink | Comment?

Lucy had her third birthday party at Claire’s school yesterday — a little in advance of her real birthday, but we thought it would be nice for her to have the party before her little brother shows up on the scene to steal the spotlight.

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found

solace, or affirmation

05.01.09 | Permalink | Comment?

Found on Houston Street, somewhere west of Bowery:

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from House of Naked

There is a better way to save Chuck

04.27.09 | Permalink | Comment?

Fans are going to be more successful saving their favorite show from cancellation if they find a way to positively affect the show’s financial situation. A fan-driven campaign to save Chuck on NBC is doing just that.

from House of Naked

See the full picture: The lonely side of fragmented viewership

04.23.09 | Permalink | Comment?

As much trouble as brands reportedly have getting their message in front of us, we as consumers are in even more of a predicament because of the exploding content marketplace.

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