If integrated marketing communications (IMC) is really about process, then here are some thoughts on how to catalyze that process.
Tags: business, catalyst, imc, process, structurefrom House of Naked
Five catalysts of a healthy IMC process
from House of Naked
There is a better way: Talent encouraged, not institutionalized
Learning from the structure of the Iowa Writer’s Workshop, which believes that “writing cannot be taught but that writers can be encouraged.”
Tags: business, creative writing, marketing, new yorker, structure, talentfrom House of Naked
sexy is the process
To worship the “Big Idea” exclusively is short-sighted. Integrated marketing communications (IMC) is really about process.
Tags: imc, integrated, marketing, processsebastian
pictures of sebastian’s first days
05.12.09 | Permalink | 2 Comments
sebastian
well wishes for sebastian’s birth
We’ve been overwhelmed — in the best sense — with well wishes from all over the world. Screen shots of a small selection from Twitter and Facebook:
Tags: birth, congratulations, facebook, friends, love, sebastian, twitterfrom House of Naked
There is a better way: The brand honesty test
Using the Turing test for marketing communications is becoming necessary, but it’s a red herring. A proposal for a test for brand honesty.
Tags: brand, from House of Naked, human, marketing, test, turinglucy
lucy’s third birthday party
Lucy had her third birthday party at Claire’s school yesterday — a little in advance of her real birthday, but we thought it would be nice for her to have the party before her little brother shows up on the scene to steal the spotlight.
Tags: birthday, lucy, party, videofound
solace, or affirmation
Found on Houston Street, somewhere west of Bowery:
Tags: brick, chalk, graffiti, houston st, manhattan, new york city, soho, street art, wallfrom House of Naked
There is a better way to save Chuck
Fans are going to be more successful saving their favorite show from cancellation if they find a way to positively affect the show’s financial situation. A fan-driven campaign to save Chuck on NBC is doing just that.
from House of Naked
See the full picture: The lonely side of fragmented viewership
As much trouble as brands reportedly have getting their message in front of us, we as consumers are in even more of a predicament because of the exploding content marketplace.
Tags: branding, consumer, content, from House of Naked, marketing, media, ratings, television, tv
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apparently i now smoke. and drink red-flavored Tang. [#]
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there were olives in the salad but somehow I didn't mind today [#]
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realisons mon espoir [#]
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For use in some presentation sometime in the future: "If you cannot measure it, you cannot improve it." — Lord Kelvin [#]
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under an awning eating, watching wet people try to avoid the summer shower [#]
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RT @foundpoems: Alternate reality. Enough botox to kill a horse. Strike that- an elephant. Also, biggest diamond I've ever seen. (rt @kacy4) [#]
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Shared 2 photos.
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Vote for Joe! Do it now! (Please?) RT @Joe_Liebman: @epakurar i need 500 or so more. rallying troops now. http://bit.ly/A4OmW [#]
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that girl is wearing purple and fluff and is smiling falsely and is having her picture taken [#]
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Shared HPD - Contact HPD - By Phone
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the people at 311 are nice [#]
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Go Joe! RT @Joe_Liebman: I need 500 votes in 2.5 days to make the cut to round 2. Please help out and vote/RT. http://bit.ly/YKBXV [#]
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wow, my friend is celebrating the five year anniversary of her double lung transplant. truly amazing. congratulations, april! [#]
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what's happening in our state senate is a farce. our senators are children. griw up and get your act together, for goodness sake!! [#]
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RT @its_amber: Great post on what you need to make integrated comms happen. RT @NakedNY: 5 catalysts for healthy IMC: http://bit.ly/ELzsE [#]
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say it ain't so! RT @its_amber: oh god!! she's hideous. RT @hipsterrunoff: is devastated that Lady Gaga was 'unmasked' http://bit.ly/juhXk [#]
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hey, why are you sideways, @mweintraub ? [#]
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oh no: my my my my music hits me, so hard... [#]
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i like watching how artists work RT @NakedNY: RT @michaelSurtees: RT @culturenow: Shepard Fairey Creating http://tinyurl.com/nxumt2 [#]
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whoa. RT @its_amber: reality check. most people don't know what browsers are. http://bit.ly/19gsOs [#]
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"there leila and i were, up to our ankles in bathwater-temperature ocean, and we decided we couldn't complain all that much." -- kacy [#]
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