Why agencies are incapable of affecting a great portion of how a brand communicates
Tags: linkedinIf integrated marketing communications (IMC) is really about process, then here are some thoughts on how to catalyze that process.
Tags: business, catalyst, imc, linkedin, process, structureLearning from the structure of the Iowa Writer’s Workshop, which believes that “writing cannot be taught but that writers can be encouraged.”
Tags: business, creative writing, linkedin, marketing, new yorker, structure, talentTo worship the “Big Idea” exclusively is short-sighted. Integrated marketing communications (IMC) is really about process.
Tags: imc, integrated, linkedin, marketing, processWe’ve been overwhelmed — in the best sense — with well wishes from all over the world. Screen shots of a small selection from Twitter and Facebook:
Tags: birth, congratulations, facebook, friends, love, sebastian, twitterUsing the Turing test for marketing communications is becoming necessary, but it’s a red herring. A proposal for a test for brand honesty.
Tags: brand, from House of Naked, human, linkedin, marketing, test, turingLucy had her third birthday party at Claire’s school yesterday — a little in advance of her real birthday, but we thought it would be nice for her to have the party before her little brother shows up on the scene to steal the spotlight.
Tags: birthday, lucy, party, video