Comments on: Five catalysts of a healthy IMC process http://pakurar.com/2009/06/23/five-catalysts-of-a-healthy-imc-process/ Sun, 14 Feb 2010 01:16:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Matt Daniels http://pakurar.com/2009/06/23/five-catalysts-of-a-healthy-imc-process/comment-page-1/#comment-128 Matt Daniels Wed, 24 Jun 2009 04:04:24 +0000 http://pakurar.com/?p=412#comment-128 Structural cross-pollination is easier said than done. To your point, when I was at a big Fortune 50 company, even getting tiny departments to talk to each other was challenging. Oddly, I just read that CMOs are getting less and less authority. <a href="http://adage.com/cmostrategy/article?article_id=137410" rel="nofollow">Check out the study from Adage.</a> Structural cross-pollination is easier said than done. To your point, when I was at a big Fortune 50 company, even getting tiny departments to talk to each other was challenging.

Oddly, I just read that CMOs are getting less and less authority. Check out the study from Adage.

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