There is a better way: The brand honesty test

05.06.09 | Permalink | 1 Comment

Using the Turing test for marketing communications is becoming necessary, but it’s a red herring. A proposal for a test for brand honesty.

Tags: brand, human, linkedin, marketing, marketing strategy, test, turing

lucy’s third birthday party

05.04.09 | Permalink | Comment?

Lucy had her third birthday party at Claire’s school yesterday — a little in advance of her real birthday, but we thought it would be nice for her to have the party before her little brother shows up on the scene to steal the spotlight.

Tags: birthday, lucy, party, video

found

solace, or affirmation

05.01.09 | Permalink | Comment?

Found on Houston Street, somewhere west of Bowery:

Tags: brick, chalk, graffiti, houston st, manhattan, new york city, soho, street art, wall

marketing strategy

There is a better way to save Chuck

04.27.09 | Permalink | Comment?

Fans are going to be more successful saving their favorite show from cancellation if they find a way to positively affect the show’s financial situation. A fan-driven campaign to save Chuck on NBC is doing just that.

Tags: linkedin

marketing strategy

See the full picture: The lonely side of fragmented viewership

04.23.09 | Permalink | 1 Comment

As much trouble as brands reportedly have getting their message in front of us, we as consumers are in even more of a predicament because of the exploding content marketplace.

Tags: branding, consumer, content, linkedin, marketing, marketing strategy, media, ratings, television, tv

marketing strategy

There is a better way. Proper Attire: Required for entry

04.16.09 | Permalink | 1 Comment

The Festival of Media Awards are coming up soon, and our work for Planned Parenthood has been short-listed in the People’s Choice “branding bravery” category. You can vote. Please do.

Tags: brand, condoms, design, fashion, launch, linkedin, marketing strategy, not-for-profit, planned parenthood, proper attire

marketing strategy

People are your partners: One Day Equals

04.11.09 | Permalink | Comment?

In the wake of Prop 8, Jess and Joe and a hot male-model friend of theirs were ticked off. But they realized that “their peers’ and their own inaction wasn’t about indifference but rather frustration at the lack of a concrete, simple way to make a difference.”
So they created One Day Equals to give people [...]

Tags: activism, albany, civil rights, gay, gay marriage, government, human rights, marketing strategy, new york state

marketing strategy

everything communicates: commit.

04.08.09 | Permalink | Comment?

Blow Up Hall commits wholly to its brand vision, and it wholly pays off.

Tags: brand, design, experience, hotel, inspiration, iphone, linkedin, marketing strategy, poland

friends

here’s to you, Paul Himmel

04.02.09 | Permalink | Comment?

I went to the opening of Paul Himmel’s show at the Keith de Lellis Gallery last night. It would have been Paul’s 94th birthday, so the opening became a tribute. Without getting maudlin here, let’s just say he is remembered fondly. But the best tribute is his own work. He had an amazing eye (to [...]

Tags: art, black and white, nyc, paul himmel, photo, photography

marketing strategy

street art on greene street

03.26.09 | Permalink | Comment?

Michelle, Chloe, and I got to have a peek today at an art exhibit that opens Thursday 3/26 at 112 Greene Street, just a few doors down from Naked HQ.

Tons of different artists have taken over the basement studio at 112 Greene, each staking out bits of the floors, ceilings, and walls to paint on. [...]

Tags: 112 greene st, art, exhibition, gallery, infinity, pictures, show, stikman, street art

« Previous Entries
» Next Entries