The Archives
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marketing strategy
There is a better way: The brand honesty test
Using the Turing test for marketing communications is becoming necessary, but it’s a red herring. A proposal for a test for brand honesty.
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marketing strategy
There is a better way. Proper Attire: Required for entry
The Festival of Media Awards are coming up soon, and our work for Planned Parenthood has been short-listed in the People’s Choice “branding bravery” category. You can vote. Please do.
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marketing strategy
everything communicates: commit.
Blow Up Hall commits wholly to its brand vision, and it wholly pays off.
eric pakurar’s online repository
recent
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the weekend's storm washed away all the city's wheatpaste posters! [#]
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I recommend watching this right now: "Mob: a near-future science fiction story." by @tomscott http://bit.ly/mindblowing via @thomas_wagner [#]
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older man with full, snow-white beard and plastic Viking helmet standing waiting for the bus without irony. [#]
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Shared Photo
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Seeing my baby boy's big fat cheeks, everyone assumes that the rest of him is fat too. Not true. [#]
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yes yes yes. RT @Gizmodo: Attention, stat/viz nerds! Google Public Data Explorer is awesome http://bit.ly/9e96tf -jh [#]
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i really like this idea. anthropomorphize your stuff... RT @andjelicaaa: the secret life of objects? http://tcrn.ch/bki4s8 [#]
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Shared 2 photos.
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does Satan wear a suit and tie? does he work at the Dairy Queen? [#]
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Shared The Essentials of Plot
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Shared Etacts
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oh that's cool. RT @bastholm: I'm esp fascinated by the kid's books: Penguin's iPad books: http://bit.ly/c2x8Qn (via @gspdigital) [#]
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RT @NakedNY: Yep, IMC is a process, not an output. This is smart: A Call to Unlearn, by Lisa Seward http://digg.com/u1P2uw [#]
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the women get porcelain hats on their food here, while the men get metal ones [#]
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Shared Daily Drop Cap
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nice. RT @sHattis: From the gathering to the kits, all-around smart stuff from Nike for World Cup 2010 - http://bit.ly/asrdsp [#]
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Shared Photo
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RT @fortheartofit: RT @mikearauz: WATCH: the new OK Go video is the most impressive Rube Goldberg video I've ever seen http://bit.ly/9jC5dg [#]
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i believe it. RT @foundpoems: The world has secret places, behind every line of trees... (rt @greenilocks) [#]
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Shared real life 404 Error
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Shared gatekeeper: Father and Son
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