The Archives
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integrated communications planning
I’m a “communications planner”
What I mean what I say “communications planning” — putting a stake in the ground.
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integrated communications planning
Five catalysts of a healthy IMC process
If integrated marketing communications (IMC) is really about process, then here are some thoughts on how to catalyze that process.
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integrated communications planning
sexy is the process
To worship the “Big Idea” exclusively is short-sighted. Integrated marketing communications (IMC) is really about process.
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